A digital customer journey based on strategic newsletters tailored for a target audience of pregnant women and young families

OVERVIEW

Digital Customer Journey:

Introducing our innovative newsletter system- a platform that integrates specialized content from medical centers, tailored to each week of pregnancy, offering personalized and relevant information. My contribution is evident in the UX/UI design of the marketing content from our business partners, aiming to create a holistic experience that caters to the diverse needs of expectant mothers and young families.

The World of Benefits:

Explore the World of Benefits, our exclusive coupon site designed exclusively for pregnant women and young families. My role involves crafting the UX/UI design for this platform, bringing together a variety of coupons across different areas. Each coupon is meticulously curated to address the unique needs and interests of our audience, ensuring your journey to parenthood is a truly rewarding experience.

DNA Customer
Journey +
DNA World of
Benefits

THE PROBLEM

The challenge is to design a user experience that seamlessly guides pregnant women and mothers with children up to one year old through a digital customer journey. The problem involves effectively combining educational content from medical centers with marketing content from business partners in a way that addresses the diverse needs, questions, and concerns of this specific target audience during the stages of pregnancy and early motherhood.

THE SOLUTION

VALUE

Strategic Newsletter Marketing:

Design and implement a newsletter strategy that complements the digital journey. Newsletters should serve as a curated guide, delivering highlights of educational content, exclusive offers from business partners, and additional resources to the user's inbox at key points in their pregnancy and motherhood journey.

Personalization Engine:

Implement a robust personalization engine that tailors content delivery based on the user's specific stage of pregnancy or the age of their child. This ensures that the information and offers presented are timely, relevant, and aligned with the user's current needs.

Seamless Integration:

Seamlessly integrate educational content from medical centers and marketing content from business partners throughout the digital journey. Ensure that the transition between educational and promotional elements is smooth, maintaining a cohesive and supportive narrative for the user.

This approach ensures a supportive, personalized, and engaging journey that adds significant value to the transformative stages of pregnancy and early motherhood.